TORONTO HUMANE SOCIETY

When we launched PuppySwap, the world’s first puppy subscription service, critics agreed...

“OMG, that’s so cruel,” 

“May the founders of this company rot in Hell!!!” 

“What a f**king stupid idea!! What’s next?
Baby swap?” 

But when we revealed our true motive—to highlight the pet abandonment issue—our girlfriends started speaking to us again.

*Featured on Buzzfeed, MTV, Fast Company, Upworthy, Daily Mail, etc.*
*Webby Award Honoree*
*ADCC Directions*
*Marketing Awards*
*Applied Arts*
*Strategy Digital AOY - Silver*

At the peak of Bitcoin-mania, we asked Canadians to invest all their magic internet money into buckets, not bubbles. A Facebook Live video tracked the hyper-fluctuating value of a $20 Bucket in Bitcoins—from 0.0021 to 0.0033 to 0.0019—and allowed viewers to order it right to their door at that same price.

After boatloads of international press and attention online (including a playful tweet-off with the creator of LiteCoin), it even resulted in the global Yum! Brands stock price rising by +$1.13. In real money.

6.6 billion earned media impressions
6.08 million unique social users reached
436k social engagements
+$1.13 Yum! Brands stock increase
$15,000 CAD Budget

One Show
Clios
Webby Awards
Marketing Awards
ADCC
CMA
Media Innovation Awards
Atomic Awards

BY KOKANEE

Kokanee needed to prove it was the one true mountain beer of the Canadian Rockies.

So we scaled seven mountains, extracted pristine snow from the peaks, and infused it into our most epic batch ever. 

*Webby Award Honoree*
*Media Innovation Awards*
*ADCC Directions*
*Applied Arts*
*Strategy Digital AOY - Silver*

KFC - Big Crunch Bucket for One

The Big Crunch Bucket for One is the first of its kind—a bucket built for one but admired by everyone.

So, we created our very own “accidental renaissance” tableau, featuring our hero indulging in his bounty while many hungry admirers gaze in near religious awe.

We filled the frame with subtle references to classical art, a modern wardrobe with nods to Baroque fashion, and a generic stock track that transforms into a hauntingly beautiful piece once slowed by 600 percent.

LINDT GOLD BUNNY

Presenting The Bell That Rang in Easter—a beautifully drawn, animated and interactive storybook app that positions the Lindt Gold Bunny as the one true chocolate bunny of the Easter season.

Not only did it rise to the top of the App Store charts, it also outranked the original Easter story: The Holy Bible.

Better luck next year, God.

*#1 Kids and Story app on App Store (Canada)*
*Top trending Kids app (Google Play)*
*Webby Award Finalist – Best Game or App*
*ADCC Directions*
*Media Innovation Awards*
*Applied Arts*
*Strategy Digital AOY - Shortlist*

BY KOKANEE

When Kokanee throws back, we throwback hard.

So we flew deep into the Rockies, extracted pristine glacier ice from the year Kokanee was born, and infused it into a batch from the past worthy of filling a retro can.

Then we gave it a funny name.

*ADCC Directions*
*Applied Arts*
*Strategy Digital AOY - Shortlist*

LORELLA

Lorella, an Italian photographer working in Canada, was looking for an impactful way to serve up her portfolio.

So we took her photography and crafted it into a story: “Il Sogno,” or “The Dream.” 

Printed on impactful tabloid newsprint and delivered in what looks like a body bag, Il Sogno transports you into the world of Italian Cinema with a darkly poetic narrative filled with family drama, passion and murder. 

Worked through a lot of personal issues on this one.

*ADCC Directions*
*Applied Arts*

WITH SO MANY TO LOVE,
YOU DON’T GOTTA LOVE ‘EM ALL.

Every rose has its thorn, just like every box of chocolates has its Coconut Cluster (but that’s just my opinion).

Chocolate lovers are just as passionate for the flavours they love as that one flavour they hate. This humble admission led to a conversation-starting campaign aimed to help modernize and get people talking about a 90-year-old boxed chocolate brand.

When your mascot is a 90-year-old southern gentleman, you got to meme a little harder to relate. So, we started shoving KFC iconography into cultural trends for an ongoing social series of sometimes bizarre and hopelessly-hard-to-forget creations. Just keep doing that until e-sports legend Cloakzy tweets about you, and you know it worked.

KFC

There are plenty of wild rumours about how KFC prepares its chicken, so we tested these myths in a “surreality cooking show” that pits a real-life KFC Cook against a college freshman, a robot arm, a 3D printer and the judge’s own mother. 

We also directed all four spots to ensure our creative vision. Not because the budget was crap. 

Of course not.