At the peak of Bitcoin-mania, we asked Canadians to invest all their magic internet money into buckets, not bubbles. A Facebook Live video tracked the hyper-fluctuating value of a $20 Bucket in Bitcoins—from 0.0021 to 0.0033 to 0.0019—and allowed viewers to order it right to their door at that same price.
After boatloads of international press and attention online (including a playful tweet-off with the creator of LiteCoin), it even resulted in the global Yum! Brands stock price rising by +$1.13. In real money.
6.6 billion earned media impressions
6.08 million unique social users reached
436k social engagements
+$1.13 Yum! Brands stock increase
$15,000 CAD Budget
One Show
Clios
Webby Awards
Marketing Awards
ADCC
CMA
Media Innovation Awards
Atomic Awards