WITH SO MANY TO LOVE,
YOU DON’T GOTTA LOVE ‘EM ALL.
Every rose has its thorn, just like every box of chocolates has its Coconut Cluster (but that’s just my opinion).
Chocolate lovers are just as passionate for the flavours they love as that one flavour they hate. This humble admission led to a conversation-starting campaign aimed to help modernize and get people talking about a 90-year-old boxed chocolate brand.